The Twitter Takeover Is Here

Anna Klawitter
6 min readNov 2, 2022

I have a special throwback treat for you this week (pun definitely intended):

“Nothing is more horrifying than Halloween without candy.” Note to self: don’t mess with candy when there are kids involved.

This is one of my all-time favorite marketing videos. I actually first watched it when I was 12 years old and hadn’t the slightest clue what Marketing or content creation or ads or hashtags were. (Those were the days.)

These kids tasting healthy Halloween candy is hilarious, which of course, adds a giggle factor — Crest did such a good job with this one.

Anna Klawitter
Editor | The SAUCE

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Are creators using algorithms — or is it the other way around?

Most creators surveyed by Patreon say they’re not generally happy.

The study had 1500 different content creators, 70% of creators said they felt social media apps are putting them in a risky position that won’t benefit them. And it’s amazing how 60% of such individuals were actually relying on the apps to put forward work.

70% of creators say they feel deceived by big tech platforms (i.e., Instagram, Facebook, YouTube), yet over 60% say they primarily rely on these platforms to showcase creative work. But disproportionately. depending on any single one puts you at the whim of the platforms, meaning any algorithm change can impact your income.

Jade Fox, comedian, creator, and culture commentator, has some creative ways to repurpose a single idea, by adapting it to work across multiple platforms. She finds ways to take a single concept and turn that into a handful of posts that all create value for her community in different ways.

“For example, Jade might make a reaction video about style tips for her pop-culture YouTube channel, and then collab with herself by linking to a…

Anna Klawitter

Writing style? No one cares. Write so they choose to.