The 4 Tenets of Conscious Capitalism
Want to make a difference in the world as a business? Follow these 4 principles.
Today, many businesses make money at the expense of others instead of creating value by advancing the quality of life for their community and the world. Companies should be striving to make an impact on the world beyond making revenue. But, sadly, we don’t see many businesses adopting this mindset.
Ed Freeman once said, “We need red blood cells to live (the same way a business needs profits to live), but the purpose of life is more than to make red blood cells (the same way the purpose of business is more than simply to generate profits).”
Enter the concept of Conscious Capitalism. This emerging movement exists to elevate humanity through business. The core belief behind the movement is the fact that there’s plenty of business for everyone that plays nice and plays by the rules.
Four businesses that exemplify Conscious Capitalism are The Container Store, Whole Foods, Zappos, and Southwest Airlines. All four of these companies put employees first and focus on providing an outstanding customer experience.
John Mackey, the founder of Whole Foods Market, runs the leading business of Conscious Capitalism. Whole Foods Market, founded in 1980 in Austin…
