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Super Bowl Ads & New AI Tools

Plus, updates on Twitter, Instagram, TikTok, and AI

Anna Klawitter
8 min readFeb 16, 2023

Who watched the Super Bowl Sunday? 🙋🏻‍♀️

I love a good sports ball game, but I was really there for the ads. (And Rihanna’s half-time show… reviews aside, she’s a Queen.)

I’m not gonna clog up this newsletter with profound musings on the game and the commercial impact. BUT I will drop a couple ads that are worth revisiting. If even for the creative lessons.

  1. Ben Stiller x Pepsi

This one is not only used nostalgic and amusing, but also capitalized on the zoolander trend going around on Tiktok and Instagram.

2. Tubi

This ad had everyone in a chokehold and searching for their remotes. Absolutely GENIUS!

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3. Betty White x Snickers

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Anna Klawitter
Anna Klawitter

Written by Anna Klawitter

Writing style? No one cares. Write so they choose to.

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