Success in Marketing with Nathan Partsch

What made you passionate about working in a marketing position?

I’m not political, but reading how Donald Trump funded his presidential campaign by selling merchandise was mind-blowing. Through most of the world making fun of him, he became a viral sensation which enabled him to spread his message to an insane amount of people. Ultimately this allowed him to reach his target audience.

What did week one look like for you?

I started by splitting time between customer service and the marketing dept. During my first full week in marketing, I was given the responsibility of creating posts for Instagram, Facebook and learning behind the scenes maintenance of the platforms we use. You probably know of Shopify, it’s by far the least complex and most user-friendly.

What different technology/techniques are important to know that have helped you succeed in marketing?

You don’t have to reinvent the wheel, find a key point and make it better.

Test out new things, gather the data and adjust. This helps you gain an understanding of what your audience is looking for. The more they relate or hate, the more people will view and engage with your company.

How do you measure results?

My unofficial goal is gaining exposure. With upwards of 70% of social network traffic coming through facebook alone, thousands in revenue are generated daily through social media.