Marketing psychology, Skeets, and the inevitable AI bestie

Read to the end for AI updates from Microsoft and why Snapchat’s vision for the future sounds like a dystopian hellscape with AI friends.

Before we get into robots, let’s talk about something very human: the psychology of marketing.

Some might call is behavioral economics or heuristics, others might call it a study in consumer behavior.

As a marketer or creative or entrepreneur, if you’re not looking beneath the surface to actually understand people on a human level, you’re leaving money on the table.

(Not to mention you’re probably missing some really great connections with people.)

Basic marketing can only take your business so far if you don’t understand what actually drives human decisions. When you start to understand it what psychologically triggers your audience, it unlocks another layer and connects to people on more potent level.

The subconscious mind plays a significant role in purchase decisions so your content should be presented in a brain-friendly way that people will notice, understand, and act on.

It sounds easier said than done, so here are 5 marketing psychology strategies to think…