How To Create a Better Landing Page

An open critique of a landing page

Photo by Sincerely Media on Unsplash

After doing some research I concluded that an effective landing page would include some if not all of the below details.

• An explainer video further detailing the company (motion catches the eye)
• Relatable photos and reviews of current users that build social proof to back up the brand’s claims
• Answers to frequently asked questions if the company is relatively new
• Compelling, concise copy

In this video, I outline:

• My first impressions
• What is unclear
• What impressed me
• What I think could be improved upon and how