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How Much Influence Do Influencers Have?
Which one makes the most: Kim Kardashian or Cristiano Ronaldo?
Just how big is the creator economy? One could argue that anyone who produces content to earn money ie. independent curators, community builders, and content creators including social media influencers, bloggers, and videographers…which means that there’s about 200 million creators. And although there’s been some whispers of the creator economy declining there’s still a lot of brands scrambling to work with the famous influencers.
A good example of the power that influencers wield can be seen with Cristiano Ronaldo. While giving a press conference, the football star pointedly moved two bottles of Coke away from him and replaced them with water. This immediately resulted in a massive $4 billion decrease in the market cap of the soft drink giant, and which just goes to show the impact that people like him can have.
He’s also paid the most of any influencer on Instagram, with 476m followers, Cristiano Ronaldo (Instagram’s most-followed account) earns over $2m for a single sponsored post.
