AI-generated Content: The Good, The Bad, The Ugly
Hey creators –
Are you creating a fan-first environment with your content?
In the past, brands tended to value recognition over engagement and poured their money into “brand message first, fan experience second.”
Through partnerships, brands hoped the trickle-down effect would drive a boost in awareness. A fan-first experience (see also: community) can be anything from a one-off live event to celebrate fans, an online community where fans can self-serve, or an immersive multimedia experience for dedicated members.
Whatever it is, if you can make that experience unforgettable, you’ll be creating repeat customers and, more importantly — raving fans. If the experience people encounter on your social media or elsewhere delights your audience, they’ll share your content across platforms.
Content that focuses the community of followers sparks both in-house and user-generated content, which you can use to reinforce your marketing strategy across social platforms.
This strategy relies on reaching a lot of people, so that should be reflected in your analytics. You’re not aiming for likes or comments. The number of shares matters more than any other metric. You want people to share content about your brand experience.
