3 things I’ve learned from joining Threads

Five sunsets and sunrises have come and gone, and here I am, engrossed, entertained, and absolutely threading. Here’s the scoop on what I’ve picked up as a marketer.

For those who haven’t yet jumped on the bandwagon, what are you waiting for?

Social media platforms of the fresh-out-the-box variety are always a roller coaster, and your marketing squad is probably already in a wild scramble to generate some noise.

After clocking in about ~25 hours on Threads (my screen time is always pretty bad), I’ve picked up a nugget of wisdom or two. And I wanna share.

So, let’s dive into the basics of taming a new social media platform, and how you can make it work for your brand.

1️⃣ Ride the tidal wave of social proof

New platforms are a beast.

With the launch of Threads, everyone’s head is filled with questions.

• Is the platform more for LinkedIn-style formality?
• Does it embrace the wild, humorous spirit of Twitter and TikTok?
• Does it lean towards lengthy content, à la YouTube?